Technical SEO & Site Speed — Fix the Foundations, Win the SERP
Crawlability, Core Web Vitals, JavaScript delivery, structured data, and indexing — we engineer a faster, cleaner site so every page can rank higher and convert more.
What We Fix (and Optimise)
🕷️ Crawl & Index
- Robots.txt & noindex hygiene
- XML sitemaps & canonicalisation
- Duplicate/cannibalisation cleanup
⚡ Performance & CWV
- LCP/CLS/INP improvements
- Defer/async JS, code-splitting
- Lazy loading & critical CSS
🔒 Security & Protocol
- HTTPS, HSTS, mixed content
- HTTP/2 or HTTP/3 enablement
- Server signature hardening
🧱 Architecture
- Flat IA & internal link maps
- Pagination & faceted nav rules
- Parameter handling
🧠 Structured Data
- Service/FAQ/HowTo/Product
- Breadcrumb & Article schema
- Validation & monitoring
🖼️ Media & Assets
- WebP/AVIF images, SRCSET
- Preload key assets, font display
- CDN & caching policies
Core Web Vitals Sprints
Render Pipeline Optimisation
Reduce main-thread work and blocking time: defer/async, code-splitting, tree-shaking, preconnect/dns-prefetch, and priority hints for hero media.
Asset & Cache Strategy
Brotli/Gzip compression, browser caching, HTTP caching headers, CDN rules, image resizing, and font loading control (swap/fallback).
Our Technical SEO Audit Checklist
| Category | Key Checks |
|---|---|
| Crawl & Index | Robots.txt, sitemap index & child maps, canonical tags, pagination rels, soft 404s, redirect chains, orphan pages, crawl budget leaks. |
| Performance | LCP element discovery, CLS sources, INP interaction delays, JS bundle size, unused CSS/JS, third-party script impact, lazy loading coverage. |
| Content Signals | Meta titles/descriptions, headings hierarchy, image alt/filename, internal anchor text, duplication & cannibalisation, language/Hreflang (if used). |
| Structured Data | Service/FAQ/HowTo/Breadcrumb/Product, sitewide org schema, validation, error warnings, rich result eligibility. |
| Security/Protocol | HTTPS, HSTS, mixed content purge, HTTP/2 or HTTP/3, server signature, TLS configuration, redirect rules (www/non-www, http→https). |
How Our Technical SEO Process Works
1) Diagnose
Full crawl, CWV field+lab data, log samples, and analytics to identify bottlenecks.
2) Prioritise
Impact vs effort matrix; quick wins first, then deep sprints.
3) Fix
Implement changes: JS delivery, schema, caching, linking, and IA improvements.
4) Prove
Track CWV, crawl stats, indexation, rankings, and conversions — iterate weekly.
Technical SEO Packages
| Plan | Best for | What you get | Action |
|---|---|---|---|
| Audit Only | Teams with dev resource | Comprehensive report + prioritised roadmap, implementation notes, QA checklist. | Request Audit |
| Audit + Fix | Brands needing hands-on fixes | Audit deliverables + implementation of high-impact tasks, staging QA, re-test. | Book Audit + Fix |
| Ongoing | Sites with frequent changes | Monthly monitoring, CWV sprints, release QA, schema & crawl health upkeep. | Discuss Ongoing |
Month-to-month. No long contracts. UK-based support.
Technical SEO — FAQs
Will you implement fixes or just report?
Both options are available. We can deliver a dev-ready report or implement the fixes end-to-end.
How fast can Core Web Vitals improve?
Many sites see measurable improvements within a sprint or two after JS delivery, image, and caching changes.
Do you work with WordPress and custom stacks?
Yes — WordPress, headless, and custom PHP/JS stacks. We integrate with your deployment flow and staging.